Initial Context

BiteSpeed operates in the customer engagement space for e-commerce and is now moving upmarket to go after enterprise customers. Some key competitors in the marketing automation space are Webengage, Moengage and Clevertap. While BiteSpeed does a strong job of marketing automation on channels like Whatsapp, Email, SMS, Push Notifications, the existing players also have analytics and web personalisation capabilities. Our goal is to do a competitive benchmarking exercise to understand the current capabilities across these products, know the strengths, gaps and possible differentiators to plan our feature spec accordingly

The Goal

Our goal is to create a competitive benchmarking report across Moengage, Webengage and Clevertap focused on their analytics and web personalisation capabilities.

To do this, there are the steps:-

This is going to be one of the highest impact roles in the company and we’re glad to see a massive influx of interest for this role. In our experience the best filter to evaluate fitment for roles at BiteSpeed is to simulate the kinds of problems we would work on if things were to work out. We hope you enjoy the task and wish you the best. Once you’re done, please email the task to [email protected] with [email protected] in cc.