Initial Context

BiteSpeed operates in the customer engagement space for e-commerce and is now moving upmarket to go after enterprise customers. Some key competitors in the marketing automation space are Webengage, Moengage and Clevertap. While BiteSpeed does a strong job of marketing automation on channels like Whatsapp, Email, SMS, Push Notifications, the existing players also have analytics and web personalisation capabilities. Our goal is to do a competitive benchmarking exercise to understand the current capabilities across these products, know the strengths, gaps and possible differentiators to plan our feature spec accordingly

The Goal

Our goal is to create a competitive benchmarking report across Moengage, Webengage and Clevertap focused on their analytics and web personalisation capabilities.

To do this, there are the steps:-

• Go through the public help docs and knowledgebase articles of Moengage, Webengage, Clevertap with their published videos/webinars for these specific features
• Use public free signups to get access to their products by searching for ‘product name, sign up free trial’ or a variation of that to play around with the products
• Create a document with a tabular/excel comparison of feature differences across these products for web personalisation and analytics, also include subjective commentary and pictures to make it easy for any internal stakeholder to have full understanding of the landscape
• Suggest e-commerce native and AI-native ways of making these features differentiated for BiteSpeed

This is going to be one of the highest impact roles in the company and we’re glad to see a massive influx of interest for this role. In our experience the best filter to evaluate fitment for roles at BiteSpeed is to simulate the kinds of problems we would work on if things were to work out. We hope you enjoy the task and wish you the best. Once you’re done, please email the task to [email protected] with [email protected] in cc.