We’re on a mission to help ecommerce brands embrace conversational commerce as the future of selling online.
To answer this question, how about we take a trip down memory lane and understand the evolution of ecommerce over the past few decades.
E-commerce is born (1990-95)
The World Wide Web is launched, Netscape launches the first widely used internet browser and a pizza from Pizza Hut was one of the first things to be ordered online!
The Amazon Era (1995-2015)
During this period, e-commerce went mainstream and crossed $1 Trillion in global sales.
This was also the era when Amazon's marketplace became the default for online commerce.
Shopify & DTC takes center stage (2015-2020)
With the rise of Amazon, brands soon realized that they were getting commoditized and didn't have control of the end customer relationship.
This gave rise to a new category of ecommerce brands built on top of platforms like Shopify who went direct to consumer selling on their own websites, while acquiring and retaining customers through emails & FB/Google ads.